STEP THREE: Create a home business keyword-rich article to distribute on the Web

When you're ready, get your keywords, sit down, and write
a keyword-rich article that relates to what you sell.

Then give it away to other sites -- for FREE!

Believe it or not, this is one of the best ways you can
drive a steady stream of eager customers to your home

business site.

Why does it work? Well, people basically come online for one
of two reasons: To check their email or to look for
information. Sure, some of them end up making purchases,
but this is not generally the reason they log on. They
want...

    * the answer to a question

    * the solution to a problem
   

That's why it's your job to give them that information, as
it relates to your product. You already do that with the copy
on your web site, but why stop there?

Writing a short, informative article to distribute on the
Web is a great way to gain recognition as a valuable resource
in your industry.

Of course, you'll want to write about something that relates
to your products or services, since the ultimate goal of the
article is to drive visitors to your site who are interested
in what you're selling. But the article should be informative,
not "sales-y".

Make sure that each article you write contains rare, valuable,
or hard-to-find information. Not only will this increase the
chances that other site owners or managers will post your
article, it will also increase the number of visitors who click
through to your site after reading it.

For example, if you have a home business that sells used golf
equipment, you could write an article about three things to
look for in a good, pre-owned putter.

Or if you sell an eBook about setting up your own home
computer network, why not write an article about common
problems people have in setting up a wireless router?

Look for article ideas in the questions that people ask you
all the time, or in the things you often see people doing wrong.
Share hot new tips on how to use the products you sell, or
talk about trends that you've spotted in your industry.

I'm not talking about a major essay here, though.

Did I just hear a big sigh of relief? :-)

Nope -- you don't need to be a professional writer to turn
out a solid, traffic-boosting article! Your quick piece
should...

    * be no longer than 400 words (not even a whole page!)

    * contain a keyword related to your product in first 90
      characters

    * contain the keyword in the first and last paragraphs

    * have a short, credibility-building "bio" with link to
      your site at the end. Here's an example: "ABOUT THE
      AUTHOR: Joe Smith is a recognized authority on the
      subject of widgets. His web site, www. JoesWidgets .com,
      provides a wealth of informative articles and resources
      on everything you'll ever need to know about widgets."
      

Now for the fourth step in this traffic-driving strategy for

home business.