If you haven't taken the time to...
* figure out the keywords your potential customers might
be using to search for your product
AND
* place them throughout the copy on your site
... your traffic is going to be sluggish right off the bat.
How are the people who really want your information supposed
to find you?
When I tell people that they've missed an important step in
their home business traffic-building strategy, they always ask
* figure out the keywords your potential customers might
be using to search for your product
AND
* place them throughout the copy on your site
... your traffic is going to be sluggish right off the bat.
How are the people who really want your information supposed
to find you?
When I tell people that they've missed an important step in
their home business traffic-building strategy, they always ask
me: how are you supposed to figure out the right keywords
for your web site?
Here are the two tools I recommend to help them with the job:
* Yahoo Search Marketing's Keyword Selector Tool
( http://inventory.overture.com/d/searchinventory/suggestion )
is a good place to start your investigation. You just
type in a word or term you think people in your market
might search for, and the Keyword Selector Tool will
tell you how many people searched for that particular
term in Yahoo Search Marketing over the last month.
It will also show you a list of related words and
phrases, and tell you how many times people typed those
terms into the free search engines over the last month.
This is a great way to find out how many people may be
searching for information to solve a particular problem,
and give you a picture of the demand for your product
on the Web. But best of all, it gives you tons of ideas
for keywords that you might never have thought of.
Once you've generated a list of useful keyword ideas, you're
ready to dig in and do some serious research with Wordtracker.
* Wordtracker ( http://www.wordtracker.com ) goes into more
depth to show you not only what people are searching for
online, but also how many other web sites are competing
for the same audience.
Basically, it keeps a record of how many times a
particular keyword or phrase was searched during the
past 90 days across the Web.
When you enter the keyword phrases your market is
searching for, you search the Wordtracker database of
over 330 million searches (or "queries").
You're looking for search terms that are popular, but
don't have too many sites competing for them.
You can also pop all of this detailed information into
useful reports that help you determine which keywords
and phrases will bring you the most traffic for your
Here are the two tools I recommend to help them with the job:
* Yahoo Search Marketing's Keyword Selector Tool
( http://inventory.overture.com/d/searchinventory/suggestion )
is a good place to start your investigation. You just
type in a word or term you think people in your market
might search for, and the Keyword Selector Tool will
tell you how many people searched for that particular
term in Yahoo Search Marketing over the last month.
It will also show you a list of related words and
phrases, and tell you how many times people typed those
terms into the free search engines over the last month.
This is a great way to find out how many people may be
searching for information to solve a particular problem,
and give you a picture of the demand for your product
on the Web. But best of all, it gives you tons of ideas
for keywords that you might never have thought of.
Once you've generated a list of useful keyword ideas, you're
ready to dig in and do some serious research with Wordtracker.
* Wordtracker ( http://www.wordtracker.com ) goes into more
depth to show you not only what people are searching for
online, but also how many other web sites are competing
for the same audience.
Basically, it keeps a record of how many times a
particular keyword or phrase was searched during the
past 90 days across the Web.
When you enter the keyword phrases your market is
searching for, you search the Wordtracker database of
over 330 million searches (or "queries").
You're looking for search terms that are popular, but
don't have too many sites competing for them.
You can also pop all of this detailed information into
useful reports that help you determine which keywords
and phrases will bring you the most traffic for your
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