See how much you can do with one little article?
It's amazing how effective a small piece of content can be
when you...
when you...
* know your keywords, and...
* know all the places to position that content so it's
viewed again and again
viewed again and again
Once you've done your keyword research, you might feel a bit
intimidated by the idea of writing something yourself for
the 'Net. Or maybe you don't feel like you have the time to
do it justice.
intimidated by the idea of writing something yourself for
the 'Net. Or maybe you don't feel like you have the time to
do it justice.
Remember -- any free content you create shouldn't be too long,
and it definitely shouldn't be too complicated, since the
people reading it won't know your product or your subject as
well as you do.
and it definitely shouldn't be too complicated, since the
people reading it won't know your product or your subject as
well as you do.
If you're still concerned, you can always hire a writer from
a freelance web site like Elance ( http://www.elance.com )to
do a couple of short articles or an eBook (with a bit of basic
information from you, of course.) Expect to pay anywhere from
$25 to $35 an hour for their time.
a freelance web site like Elance ( http://www.elance.com )to
do a couple of short articles or an eBook (with a bit of basic
information from you, of course.) Expect to pay anywhere from
$25 to $35 an hour for their time.
But I recommend that you try to write something yourself
first. You definitely don't need to be a professional writer
to create something readable and interesting... (I sure don't
have a degree in creative writing myself!)
first. You definitely don't need to be a professional writer
to create something readable and interesting... (I sure don't
have a degree in creative writing myself!)
Just try to think like your audience -- what do they want to
know, and how much do they know already? Then tell them simply
and clearly. We're not talking Shakespeare here.
know, and how much do they know already? Then tell them simply
and clearly. We're not talking Shakespeare here.
Here's one more quick peek at my easy four-step plan to
increase web traffic:
increase web traffic:
1. Find the keywords people are using to search for your
home business product
2. Make sure all the content on your web site contains
these keywords!
these keywords!
3 Write short, keyword-rich articles with links directing
people back to your site -- nothing too long or
complicated; just enough content to establish you as
someone "in the know" about your industry
people back to your site -- nothing too long or
complicated; just enough content to establish you as
someone "in the know" about your industry
4. And finally, send your article to content distribution
sites and -- with just a simple suggestion or a script-
based link -- encourage people to pass your material on
to their friends (and direct them back to your site!)
sites and -- with just a simple suggestion or a script-
based link -- encourage people to pass your material on
to their friends (and direct them back to your site!)
These simple steps are things that practically anyone can do
to drive traffic. They'll help you get the kind of targeted,
quality traffic that can make all the difference to the
success of a home business, especially when you're just starting
out!
to drive traffic. They'll help you get the kind of targeted,
quality traffic that can make all the difference to the
success of a home business, especially when you're just starting
out!
In other words, these are the types of visitors who are most
likely to take action on your site, whether they make a
purchase, or simply opt in with their personal information.
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