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Inflation and Debt Settlement

Inflation and Debt Settlement

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Some Loan Mods End Up In The Twilight Zone

Some Loan Mods End Up In The Twilight Zone

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What can you do to get your web site listed on Google if PageRank is not a big deal?

Google uses many factors to rank web pages. The problem is to find out which factors exactly influence the ranking of your web site.

IBP's Top 10 Optimizer analyzes many factors that can influence the ranking of your web pages. That allows you to find out which factors exactly you have to tweak and how you have to do it so that your web site can get top rankings on Google.

Google (and other major search engines) basically want two things:

good web page content that can be crawled by search engines
good inbound links from reputable web sites

If your web site has interesting content that can be crawled by search engines and good inbound links than it is difficult not to get high search engine rankings.

A comprehensive SEO approach with IBP and ARELIS is the best way to get long term results results on search engines. Both are FREE downloads.

Successful search engine optimization is not about getting a single trick done. It's about working on all important factors that can influence your web site rankings.

Is Size Overrated?

By Robert Ringer

Some years ago, my son played in a youth basketball league that was pretty intense. The reason for the intensity was that most of the fathers were trying to relive their youth through their sons, and wanted their boys to become the athletes that they themselves never were.

In my son's first year, he played in a league for fourth graders. At that age, there are always some kids who are way ahead of the pack - who have developed their skills to a level two or three years beyond their chronological age. Kids like these can win championships all by themselves.

There were a lot of excellent ballplayers in my son's league, but the best of the best was a shrimp who played as though he could have stepped into the starting lineup of the Harlem Globetrotters without missing a beat. When he dribbled, you could swear he had a string attached to the ball.

Notwithstanding the fact that he was one of the shortest kids in the league, he led all scorers and had a season high of 42 points in one game. I don't know if he'll end up playing college ball somewhere, but at that age he was truly awesome.

I happened to be sitting next to this pint-size wizard's parents at a semi-final playoff game, and, as usual, he totally controlled the tempo. I noted that his mom and dad were also very short.

At one point, I asked his dad how his son was able to dominate kids twice his size. He replied, "I've always taught him that size is overrated." What a great philosophy to feed an undersized kid. What a great self-esteem builder.

I never forgot that father's words. In fact, on reflection, I now think of him as a modern-day Aristotle. He prompted me to think about all the big people and big entities that paralyze most of the world's population. And he reinforced my longstanding belief that smallness can actually be turned into an advantage.

Size matters ... but it doesn't carry the day. What matters more are qualities such as determination, persistence, a desire to learn, and, above all, resourcefulness.

David slew Goliath ... the war-torn Japanese caught, then overtook, the big, bad U.S. automakers ... Spud Webb, at 5' 6" and 133 pounds, won the NBA's slam-dunk contest in 1986 ... the Yankees are now routinely pushed around at playoff time by traditional non-winners like the Angels, Red Sox, and Diamondbacks. You could go on with this list for hours.

People often marvel at how Wal-Mart snuck up on Sears, which was the largest retailer in the world for decades. Not too long ago, Wal-Mart was a joke in retailing circles - a little regional company with stores in towns that had populations of 5,000 or less.

The fat-cat Sears board members and top executives, up to their ears in perks and golden parachutes, never even saw Sam Walton coming. If you were the largest retailer in the world, would you have been afraid of an outfit out of Bentonville, Arkansas?

Sears thought it was being very prudent to keep one eye on Target and the other on Kmart. Too bad it didn't have a third eye in the back of its corporate head to keep tabs on that cute little retailer from nowheresville.

Yes, size matters, but it doesn't insulate one from failure.

Take the poor elephant. He's the largest land animal on the planet, but that hasn't done him a whole lot of good. Of the more than 350 species of proboscideans that paleontologists have been able to identify, only two remain - the African and Indian elephants.

In fact, the elephant's main problem is that he is too big. Just to absorb all the oxygen he requires, he needs an acre of lung surface. He has to roam around 16 hours each and every day to find hundreds of pounds of grass and foliage to satisfy his hundreds of feet of intestines and complex digestive organs.

Worse, because of his enormous size, he can't even jump over a seven-foot trench. He's been known to be freaked out by dogs, mosquitoes, and even ants. And he is unusually prone to such illnesses as colds, pneumonia, mumps, and diabetes.

I tell you, size is overrated.

Upstart Microsoft didn't fear giant IBM ... upstart Google didn't fear giant Microsoft ... and some unknown upstart who is working in his garage at this very moment doesn't fear giant Google.

Nor should you fear giants. Never forget that you have many advantages over the big guys, one of the most important being that you can move much more swiftly than elephants like IBM, Microsoft, and Google. After all, they are under tremendous pressure to build more and more lung capacity just to be able to absorb enough air.

While the giants are huffing and puffing to fend off predators, you have the luxury of concentrating on action - bold, continuous action. And for you, jumping a seven-foot trench should be a piece of cake. Of course, if you're lucky enough to become a giant some day, you'll find that making that jump becomes harder with each passing year.

You'll also find that your chances of longevity will increase if you can figure out a way to put an eye in the back of your head as you grow larger. You'll need that eye, because you can count on the entrepreneurial descendents of Bill Gates, Sam Walton, et al to be coming up fast behind you.

How To Protect Your Home Business Site From A Google PageRank Drop

For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 - higher is better. High PR sites or pages receive most of the traffïc for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web.

Ranking high in Google for popular keywords can prove very lucrative. It can make the difference whether your website is in the black and producing hourly profits, or a total worthless waste of pixel space. Having a high Google PR is equivalent to having monëy in the bank, it is that important.

 

Google is still the undisputed king of traffïc and, regardless of what's on the horizon, Google is the major deliverer of the web's traffïc. That's why losing your high Google PR ranking, sometimes overnight, can be so devastating for the struggling webmaster or marketer.

Read this article to discover how you as a webmaster can protect yourself from lost profits and traffïc, even if Google pulls the plug on your site or PR, while putting another one of their endless algorithms into place.

10 Ways to Outsmart Google's PageRank System

Here's a list of things you can do to lessen the impact of a sudden drop of the almighty Google PageRank:

• Diversify your traffïc - make sure you cultivate other sources of traffïc other than the search engines. Förm partnerships and strategic links with other webmasters. Interact in forums and online communities.

• Provide quality information and frëe products or services that get 'good word of mouth' recommendations from your visitors. Content will always be king - make sure it reigns supreme on your site.

• Pick the right domain name. If you can, choose a short catchy keyword for your domain, one people will remember and would naturally type into a search engine or browser to find what they're looking for on the web. For example: www.hotels.com.

 

• If you're having success with your site, (or/and especially if you're not) venture into off-line advertising and promotion. Use traditional promotional products, t-shirts, caps, bumper stickers, etc. to promote your URL. You can also try PPC (Pay-Per-Click) advertising to provide you with targeted traffïc and sidestep the search engines. Well sort of!

• Try viral products like ebooks, reports and frëe software programs to get your links out into the marketplace. You can also try product or site testimonials which are another great source of targeted traffïc.

• Be extremely careful of any out-going links from your site. Don't link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always chëck the PageRank of the sites you're linking to from your site. If you don't have the Google Bar - you can chëck any site's PageRank at: www.iwebtool.com.

• Onsite SEO factors do have an influence on rankings - make sure your site is dressed to kill. Pay attention to keyword density, title descriptions, meta tags, alt tags and interior linking structure. If you can, optimize your site for all three major search engines: MSN, Yahoo and Google. But don't stop there, also submit your site to the countless other smaller search engines on the web. It's the old adage, don't put all your eggs into the ever-changing Google basket or you'll probably turn your site and yourself into one desperate basket case. Other search engines listed at: www.isedn.org.

 

• Along those same lines, have a large spread of keyword phrases that you're targeting with the content on your site. Don't go after extremely competitive keywords which have countless major players with deep pockets buying links, left right and center. Instead, pick a whole range of keyword phrases that have less or little competition. All these keyword phrases will add up to a flood of traffïc for your site. Phrases that for the most part won't be affected by a sudden drop in PageRank. One good site for finding these keywords is www.nichebot.com - it will give both the number of hits and the amount of competition for each keyword.

• There is one more strategy you must explore if you want to lessen the power and importance of your own site's PR. One strategy that will bring in tons of Google traffïc even if your PR is ZERO. You must utilize the PageRank of other sites on the web. Use off-page optimization for your major keywords. Build countless anchor text links through keyword rich articles, content related blogs and products that benefit from the high PR of other sites on the web.

• Keyword rich articles are some of the best examples of this method, placing them on high PR sites will filter Google traffïc through these articles onto your site. It will also warm up these visitors before they reach your site and they will be more receptive to any of your site's offerings - nevër underestimate the power of the Pre-sell. Build enough of these links and a sudden drop in your own Google PR ranking won't drastically affect your bottom line or the amount of quality traffïc you are receiving.

What's even more satisfying, if you build these links, partnerships, and off-site optimization - your Google PageRank will probably go up. If it doesn't, who cares, for you will have Google-Proofed your site against any sudden drop in your site's PR rankings and broadened the reach of your site by using the high PR of other sites on the Web. In the process, you will have protected your site and yourself from the big bad Google PR wolf.

You don't have to conquer Google, you just have to outsmart it!

Follow In The Footsteps Of People Who Have Already Succeeded With A Home Business

Take Bert Ingley for example. A few short years ago he was doing freelance web design and spending his free time surfing the internet for the latest sports scores and playing his favorite sports video games.

One day he had a flash of insight: why not combine his web design knowledge with his passion for sports video games and start an online home business selling video game strategy guides! And thus VG Sports Inc was created. in 2005 his revenue was set to hit $360,000! You can read his story by clicking here.

All you need to do is capitalize on your skills and interests to create a highly profitable online home business.

Remember, the key is to look for an existing market that needs something you can offer them. You need to find a problem first before you start trying to find the solution. This is a critical step in guaranteeing the success of your business.

Do not make the mistake of developing a product and then trying to find customers who will buy it! Just because you build it, doesn't necessarily mean they will come. It is much easier and more profitable to find out what people are already hungry for and then supply it!

We will be showing you exactly how to do this in following posts....so stay tuned!

Final thoughts on driving tons of traffic to your home business site

See how much you can do with one little article?

It's amazing how effective a small piece of content can be
when you...

    * know your keywords, and...

    * know all the places to position that content so it's
      viewed again and again
      

Once you've done your keyword research, you might feel a bit
intimidated by the idea of writing something yourself for
the 'Net. Or maybe you don't feel like you have the time to
do it justice.

Remember -- any free content you create shouldn't be too long,
and it definitely shouldn't be too complicated, since the
people reading it won't know your product or your subject as
well as you do.

If you're still concerned, you can always hire a writer from
a freelance web site like Elance ( http://www.elance.com )to
do a couple of short articles or an eBook (with a bit of basic
information from you, of course.) Expect to pay anywhere from
$25 to $35 an hour for their time.

But I recommend that you try to write something yourself
first. You definitely don't need to be a professional writer
to create something readable and interesting... (I sure don't
have a degree in creative writing myself!)

Just try to think like your audience -- what do they want to
know, and how much do they know already? Then tell them simply
and clearly. We're not talking Shakespeare here.

Here's one more quick peek at my easy four-step plan to
increase web traffic:

    1. Find the keywords people are using to search for your
       home business product

    2.  Make sure all the content on your web site contains
        these keywords!

    3  Write short, keyword-rich articles with links directing
       people back to your site -- nothing too long or
       complicated; just enough content to establish you as
       someone "in the know" about your industry

    4. And finally, send your article to content distribution
       sites and -- with just a simple suggestion or a script-
       based link -- encourage people to pass your material on
       to their friends (and direct them back to your site!)
      

These simple steps are things that practically anyone can do
to drive traffic. They'll help you get the kind of targeted,
quality traffic that can make all the difference to the
success of a home business, especially when you're just starting
out!

In other words, these are the types of visitors who are most
likely to take action on your site, whether they make a
purchase, or simply opt in with their personal information.

And I don't know about you, but I'll take more of those
visitors any day of the week!

STEP FOUR: Get your home business content headed EVERYWHERE on the Web

Once you've taken a few hours to write one or two quick
articles, head to one of these top online content distribution
sites. Upload your keyword-rich content to:


    * http://www.contentdesk.com

    * http://www.ezinearticles.com

    * http://www.freesticky.com

    * http://www.goarticles.com

    * http://www.ideamarketers.com

    * http://www.findsticky.com

It only takes a couple of minutes, but the rewards for your
site will be huge.

These sites carry hundred or thousands of articles on a range
of topics. If someone is looking for content for their web
site, they can download or copy an article from the
distribution site without paying a dime to use it!

They can't change the text of the article, and they must
publish it with the author's name and information intact.

Now people who are plugging your keywords into search engines
will be directed to your content at these highly-ranked sites,
and web site owners who are looking for fresh, search engine-
attracting content will download your article -- along with
your bio and link! -- and put it up on their pages.

And once visitors see that you know what you're talking about,
they'll click on the link in your bio, and head straight to
your home business site!

The best thing about this strategy is that these visitors
are QUALITY, TARGETED traffic -- they actually WANT what
you're selling, because you are meeting a need or giving them
help with the problem they came online to solve!

Some content distribution sites also offer "send to a friend"
links next to articles posted on their sites -- so make sure
you're uploading your articles to sites with this kind of
capability!

Every time someone enjoys your article enough to pass it on,
your audience grows. And since people don't forward BAD content
on to their friends, they are basically recommending you as a
credible source just by passing it on.

You can also create a "send to a friend" link on your own web
pages with the help of a simple script added to your code.
Here are some examples of what this kind of link might say:

    * "Did you enjoy this article? To recommend it to a
       friend, click here..."

    * "To pass this important info along to a friend or
       family member, click here..."

    * "Share this with a friend -- just click here..."

    * "Can't wait to tell a friend about this? Here's how..."

To find scripts to make links like these ones fully functional,
check out the resources at:

    * http://www.freewebtemplates.com

    * http://www.javascript.com

    * http://www.scriptsearch.com

    * http://www.hotscripts.com
   

The visitors who come to your home business site through articles or
forwarded material are highly targeted... and likely to take
action when they actually arrive at your web site seeking your
specific information.

STEP THREE: Create a home business keyword-rich article to distribute on the Web

When you're ready, get your keywords, sit down, and write
a keyword-rich article that relates to what you sell.

Then give it away to other sites -- for FREE!

Believe it or not, this is one of the best ways you can
drive a steady stream of eager customers to your home

business site.

Why does it work? Well, people basically come online for one
of two reasons: To check their email or to look for
information. Sure, some of them end up making purchases,
but this is not generally the reason they log on. They
want...

    * the answer to a question

    * the solution to a problem
   

That's why it's your job to give them that information, as
it relates to your product. You already do that with the copy
on your web site, but why stop there?

Writing a short, informative article to distribute on the
Web is a great way to gain recognition as a valuable resource
in your industry.

Of course, you'll want to write about something that relates
to your products or services, since the ultimate goal of the
article is to drive visitors to your site who are interested
in what you're selling. But the article should be informative,
not "sales-y".

Make sure that each article you write contains rare, valuable,
or hard-to-find information. Not only will this increase the
chances that other site owners or managers will post your
article, it will also increase the number of visitors who click
through to your site after reading it.

For example, if you have a home business that sells used golf
equipment, you could write an article about three things to
look for in a good, pre-owned putter.

Or if you sell an eBook about setting up your own home
computer network, why not write an article about common
problems people have in setting up a wireless router?

Look for article ideas in the questions that people ask you
all the time, or in the things you often see people doing wrong.
Share hot new tips on how to use the products you sell, or
talk about trends that you've spotted in your industry.

I'm not talking about a major essay here, though.

Did I just hear a big sigh of relief? :-)

Nope -- you don't need to be a professional writer to turn
out a solid, traffic-boosting article! Your quick piece
should...

    * be no longer than 400 words (not even a whole page!)

    * contain a keyword related to your product in first 90
      characters

    * contain the keyword in the first and last paragraphs

    * have a short, credibility-building "bio" with link to
      your site at the end. Here's an example: "ABOUT THE
      AUTHOR: Joe Smith is a recognized authority on the
      subject of widgets. His web site, www. JoesWidgets .com,
      provides a wealth of informative articles and resources
      on everything you'll ever need to know about widgets."
      

Now for the fourth step in this traffic-driving strategy for

home business.

STEP TWO: Plug your keywords into your home business site

Now that you have some great keywords for your market, find
as many places as you can to plug them into your web site!

Use them in your title tags, in your source code, in the copy
on your pages, and in your opt-in offers.

If you find your domain name isn't telling people what your
web site is about or showing up in the right search results,
consider purchasing a new one.

A keyword-rich domain name is a small investment that really
pays off by making your site easy for your potential customers
to find and remember.

(One quick note: remember to use only keywords relevant to
your product -- search engines will penalize you if they
find keywords sprinkled through your code that have nothing
to do with the content of your site.)

Now to move on to the next step -- your foolproof way to
snag people searching for your product on the Web and bring
them back to your home business site!